What purpose is not:
A fluffy motherhood statement unrelated to daily decisions
A static or instantaneous discovery
The same as your mission, vision, values or strategy
Life Purpose is also more than a personal mission statement or a career goal.
So what is purpose?
We think about it as our WHY:
Why we do what we do – for the individual, team, organisation, community, country or beyond
It can be day-to-day or longer term: ranging from the purpose of a company, career or the purpose of a time of our lives
It should provide clarity. Purpose can guide life decisions, influence behaviour, shape goals, offer a sense of direction, and create meaning.
Read more about Purpose here:
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